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Established in 1994 by a family of wine lovers with one ambition in mind: to bring quality California wines to the developing Philippine market.
Happy Living was awarded exclusive distributorship of Beringer, the company's flagship and brand.
A few months after the Beringer launch, another feather was added to the cap with the signing of another exclusivity – the French classic varietal pioneers, Fortant de France and Robert Skalli.
This was followed a couple of years later with the partnership with Vina Valdivieso, a prime Chilean Sparkling and Still Wine producer.
Happy Living became synonymous with renown American wines.
Happy Living embarked on a new journey with a group of food and wine aficionados whose passions, business acumens and shared goals looked into strengthening Happy Living’s relationships with current and future partners as well as discovering more avenues for the company to grow and expand.
The company expands its team, portfolio and business facility.
In sync with its business expansion, a selection of curated Old-World labels have been introduced to the market. Soon after, entry of more iconic producers as well as modern and easy to understand labels from Italy, France, Australia, and Happy Living’s forte – the United States of America – joined the company’s range of wines and spirits.
Happy Living moved to a new home to accommodate its growing team and portfolio – a space that would house its warehouse, office and Tasting Room.
The Tasting Room was Happy Living’s answer to every wine drinker’s needs – a gem within the heart of the Makati business district that allowed guests to discover wine at their own pace.
Happy Living opens its Cebu division with the goal to expand its coverage outside Metro Manila and to cater to potential clients in the regions of the Visayas and Mindanao area.
The COVID-19 situation, a difficult time for all, also became the onset of opening new channels for growth for Happy Living. Regional resellers and online resellers blossomed with the government imposed city-wide and region-wide lockdowns. Happy Living also opened its own online shop to cater to its clients that are unable to venture out to the supermarkets and wine shops for their wine orders.
Happy Living continues to expand its portfolio, introducing wines from South Africa and Australia as well as a Ready-To-Drink category.